Meet the Backlinko Editorial Team

Expertise

SEO
Content
Analytics
MarTech
Affiliate
Partnerships
Business
Language

Who we are

We are a group of passionate SEOs, writers, data geeks, and business people, committed to bringing you accurate, timely, and actionable SEO advice. With a blend of technical know-how, community focus, industry experience, and a knack for simplifying complex SEO concepts, we are here to guide you through your SEO journey.

The Backlinko blog is now run by a Semrush division that acquires and grows reputable websites. The team was started by Nick Eubanks, and is now led by Branko Kral as the Program Manager, and Leigh McKenzie as the Growth Director.

Other key team members who impact the content you read are in charge of SEO strategy, optimization, research and fact checking, content writing, editing, content design, dev, UX, CRO, analytics, or partnerships.

The content is based on first-hand experience of our team, combined with insights from subject matter experts from the SEO and MarTech communities. When we write about tools, we use them first.

Finally, there’s you, our readers, our community. The founder of this blog, Brian Dean, used to set aside time just for community interactions. We’ve now come back to doing the same.

Latest articles:

Small Business Statistics – Blog post image

35+ Key Small Business Statistics

Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. Want to learn about the state of small businesses, what is their role in today’s economy, how many businesses fail and what are the current challenges? Let’s dive right in.

Threads users – Blog post image

Number of Threads Users

Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups. Following the initial interest in new social media, Threads growth has declined but it still generates over 26 monthly million downloads in 2024 and has a 150 million monthly active user base. Continue reading to find the latest Threads stats for 2024.

Most Followed Accounts on Social Media – Blog post image

Most Followed Accounts on Social Media (Instagram, X, & TikTok)

From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific platform.

Affiliate Marketing Websites – Blog post image

13 Best Affiliate Marketing Website Examples

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into a $17+ billion industry that is estimated to reach $28.8 billion by 2027. But, how do you get in on this action to monetize your website and where do you start? The best way to start your affiliate journey is by exploring successful affiliate marketing websites. Once you see what these affiliate websites are doing right, you’ll have a better idea of how to replicate their success for your own site. Let’s dive right in.