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by Yongi Barnard · Updated May. 01, 2024
A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index.
While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.
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by Backlinko Team · Updated Apr. 30, 2024
Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees.
Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively.
Want to learn about the state of small businesses, what is their role in today’s economy, how many businesses fail and what are the current challenges?
Let’s dive right in.
by Jon Nastor · Updated Apr. 23, 2024
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand.
You use tone of voice in marketing to express your brand’s personality through text. It’s the cadence, nuance, and connotation that goes along with each sentence.
Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats.
